What role does direct-to-consumer distribution play in Warby Parkers business model? What are the pros and cons

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What role does direct-to-consumer distribution play in Warby Parker’s business model? What are the pros and cons of Warby Parker making its products available in traditional eyewear stores?

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Marketing Management

ISBN: 9780135887158

16th Edition

Authors: Philip Kotler, Kevin Keller, Alexander Chernev

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Question Posted: Dec 25, 2023 08:55 AM

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What role does direct-to-consumer distribution play in Warby Parkers business model? What are the pros and cons

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By using directtocustomer distribution Warby Parker keeps the cost down and gives the company a ...View the full answer

Marketing Management

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