1. Given all of the complexities of organizing, running, analyzing, and then reporting on a marketing research...
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1. Given all of the complexities of organizing, running, analyzing, and then reporting on a marketing research project, the researcher only has responsibility to the project itself and not to the client and respondents. Do you agree? Discuss as a small group.
2. “Because non sampling errors are greater in magnitude than sampling errors, it really does not matter which sampling technique is used.” Discuss this statement.
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1 The issue here is the difference between a census and a sample and the ...View the full answer
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