An established brand with a large number of Facebook and Twitter followers wants to recruit a group

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An established brand with a large number of Facebook and Twitter followers wants to recruit a group of existing customers for a focus group to discuss a range of new products. How would you use these social media platforms to accomplish this?

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Marketing Research An Applied Orientation

ISBN: 013473484x

7th Edition

Authors: Naresh Malhotra

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Question Posted: Jul 13, 2023 08:19 AM

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An established brand with a large number of Facebook and Twitter followers wants to recruit a group

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Post a notice inviting respondents who are interested in pa...View the full answer

Marketing Research An Applied Orientation

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