Locate an Internet survey for which you would qualify as a respondent. Answer this survey. How would you evaluate this survey based on the criteria factors of Table 6.2?

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TABLE 6.2 A Comparative Evaluation of Survey Methods Criteria Task Factors Diversity of questions and flexibility Use of physical stimuli Sample control Quantity of data Response rate Situational Factors Control of data collection environment Moderate Control of field force Potential for interviewer bias Speed Cost Telephone CATI Obtaining sensitive information Low incidence rate Respondent control Low to moderate High Low Low Moderate Moderate to high Potentially high Moderate Moderate High Respondent Factors Perceived anonymity of the respondent Moderate Social desirability Moderate Moderate In-Home Interviews High Moderate to high High High Moderate to high Low High Moderate High Low High Low High Low Low to moderate Low Mall-Intercept Interviews High High Moderate Moderate High High Moderate High Moderate to high Moderate to high Low High Low Low Low