Visit the Web sites of the top three marketing research firms in Table 1.2. Write a report on the services offered by these firms. Use the framework of Figure 1.3. What statements can you make about the structure of the marketing research industry?

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TABLE 1.2 Top 25 Global Market Research Firms Global Rank 2016 2015 1 2 3 4 567 8 900 10 11 12 13 14 5618982223 17 20 24 Organization 1 Nielsen Holdings N.V. 2 Kantar IMS Health Inc. Ipsos SA*** GIK SE*** IRI 3 4 5 6 8 7 9 11 10 12 13 14 16 ICF International 17 Video Research Ltd.*** 19 Decision Resources Group MaritzCX Abt SRBI Japan U.S. United Kingdom U.S. Japan U.S. U.S. Japan U.S. U.S. U.S. United Kingdom U.S. 25 Lieberman Research Worldwide U.S. Rentrak U.S. Mediametrie* *** Cello Health* dunnhumby* Westat INTAGE Holdings Inc.** comScore 18 20 24 YouGov 3 21 ORC International - Wood MacKenzie* *** The NPD Group MACROMILL Inc. J.D. Power* 23 Parent Country U.S United Kingdom U.S. France Germany U.S. United Kingdom U.S. France United Kingdom Total Number of Countries with Offices and Wholly-owned subsidiaries 106 100 105 87 74 9 29 6 8 24 20 15 13. 9 7 3 5 5 3 21 8 3 ليا - - نیا 6 3 Global Research Revenue (Millions of U.S. dollars) $6,172.0 $3,710.0 $2.921.0 $1,980.9 $1,712.6 $981.0 $970.5 $509.6 $375.7 $368.8 $364.7 $307.7 $296.0 $273.5 $219.4 2015 $182.2 $167.6 $151.6 $124.4 $122.9 $122.3 $119.8 $116.3 $104.9 $97.2 $22,472.6 Percent of Global Revenue from Outside Home Country 41.6% 79.7% 61.4% 93.1% 75.3% 38.3% 61.7% 3.6% 8.2% 27.3% 58.1% 24.9% 30.7% 33.8% 29.5% 0% 28.1% 26.5% 4.1% 71.8% 31.8% 30.9% 15.0% 10.1% 42.0% 55.3%