# Question: Use the methods of descriptive statistics to learn about the

Use the methods of descriptive statistics to learn about the customers who visit the Heavenly Chocolates Web site. Include the following in your report.

1. Graphical and numerical summaries for the length of time the shopper spends on the

Web site, the number of pages viewed, and the mean amount spent per transaction.

Discuss what you learn about Heavenly Chocolates’ online shoppers from these numerical summaries.

2. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each day of week. What observations can you make about Heavenly Chocolates’ business based on the day of the week? Discuss.

3. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each type of browser. What observations can you make about Heavenly Chocolate’s business based on the type of browser? Discuss.

4. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the Web site and the dollar amount spent. Use the horizontal axis for the time spent on the Web site.

Discuss.

5. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the number of Web site pages viewed and the amount spent. Use the horizontal axis for the number of Web site pages viewed.

Discuss.

6. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the Web site and the number of pages viewed.

Use the horizontal axis to represent the number of pages viewed. Discuss.

Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. Two years ago, the company developed a Web site and began selling its products over the Internet. Web site sales have exceeded the company’s expectations, and management is now considering strategies to increase sales even further. To learn more about the Web site customers, a sample of 50 Heavenly Chocolate transactions was selected from the previous month’s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the Web site, the number of Web site pages viewed, and the amount spent by each of the 50 customers are contained in the file named Shoppers. A portion of the data is shown in the table that follows:

Heavenly Chocolates would like to use the sample data to determine whether online shoppers who spend more time and view more pages also spend more money during their visit to the Web site. The company would also like to investigate the effect that the day of the week and the type of browser have on sales.

1. Graphical and numerical summaries for the length of time the shopper spends on the

Web site, the number of pages viewed, and the mean amount spent per transaction.

Discuss what you learn about Heavenly Chocolates’ online shoppers from these numerical summaries.

2. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each day of week. What observations can you make about Heavenly Chocolates’ business based on the day of the week? Discuss.

3. Summarize the frequency, the total dollars spent, and the mean amount spent per transaction for each type of browser. What observations can you make about Heavenly Chocolate’s business based on the type of browser? Discuss.

4. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the Web site and the dollar amount spent. Use the horizontal axis for the time spent on the Web site.

Discuss.

5. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the number of Web site pages viewed and the amount spent. Use the horizontal axis for the number of Web site pages viewed.

Discuss.

6. Develop a scatter diagram, and compute the sample correlation coefficient to explore the relationship between the time spent on the Web site and the number of pages viewed.

Use the horizontal axis to represent the number of pages viewed. Discuss.

Heavenly Chocolates manufactures and sells quality chocolate products at its plant and retail store located in Saratoga Springs, New York. Two years ago, the company developed a Web site and began selling its products over the Internet. Web site sales have exceeded the company’s expectations, and management is now considering strategies to increase sales even further. To learn more about the Web site customers, a sample of 50 Heavenly Chocolate transactions was selected from the previous month’s sales. Data showing the day of the week each transaction was made, the type of browser the customer used, the time spent on the Web site, the number of Web site pages viewed, and the amount spent by each of the 50 customers are contained in the file named Shoppers. A portion of the data is shown in the table that follows:

Heavenly Chocolates would like to use the sample data to determine whether online shoppers who spend more time and view more pages also spend more money during their visit to the Web site. The company would also like to investigate the effect that the day of the week and the type of browser have on sales.

## Answer to relevant Questions

A sales manager is trying to determine appropriate sales performance bonuses for her team this year. The following table contains the data relevant to determining the bonuses, but it is not easy to read and interpret. ...The total number of term life insurance contracts sold in Problem 13 is 199. The following pie chart shows the percentages of contracts sold by each salesperson. a. What are the problems with using a pie chart to display ...The following table shows monthly revenue for six different web development companies. a. Use Excel to create sparklines for sales at each company. b. Which companies have generally decreasing revenues over the six months? ...The file taxdata contains information from federal tax returns filed in 2007 for all counties in the United States (3,142 counties in total). Create a PivotTable in Excel to answer the following questions. The PivotTable ...The U.S. Department of Energy's Fuel Economy Guide provides fuel efficiency data for cars and trucks. A portion of the data for 311 compact, midsized, and large cars follows. The Class column identifies the size of the car; ...Post your question