You work as a market researcher for a major FMCG global business that has just begun to
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You work as a market researcher for a major FMCG global business that has just begun to distribute their products in your country. The New Market Development Director of the business wants you to set up a market research program to examine the immediate impact of the new releases into the market. He needs to carry out a hypothesis test in order to direct your research. How would you advise her about creating the hypothesis test?
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To advise the New Market Development Director on creating a hypothesis test for examining the immediate impact of the new releases in the market you would follow these steps Define the Research Object...View the full answer
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