Compu-Ask Corporation has developed a stand-alone computerized interview system that can be adapted to almost any type

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Compu-Ask Corporation has developed a stand-alone computerized interview system that can be adapted to almost any type of survey. It can be loaded onto a tablet computer, which allows respondents to directly answer questions using a stylus. Indicate the appropriateness of this interviewing system for each of the following cases:

a. A survey of plant managers concerning a new type of hazardous waste disposal system

b. A survey of high school principals to see if they are interested in a company’s learning management system for the administration, documentation, tracking, reporting and delivery of courses.

c. A survey of consumers to determine their reactions to a nonrefrigerated variety of yogurt

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Marketing Research

ISBN: 9780134895123

9th Edition

Authors: Alvin C. Burns, Ann F. Veeck

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