Compu-Ask Corporation has developed a stand-alone computerized interview system which can be adapted to almost any type

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Compu-Ask Corporation has developed a stand-alone computerized interview system which can be adapted to almost any type of survey. It can fit on a personal digital assistant (PDA) -sized computer, and the respondent answers questions directly using a stylus once the interviewer has turned on the computer and started up the program. Indicate the appropriateness of this interviewing system in each of the following cases.
a. A survey of plant managers concerning a new type of hazardous waste disposal system
b. A survey of high school teachers to see if they are interested in a company’s videotapes of educational public broadcast television programs
c. A survey of consumers to determine their reactions to a nonrefrigerated variety of yogurt Corporation
A Corporation is a legal form of business that is separate from its owner. In other words, a corporation is a business or organization formed by a group of people, and its right and liabilities separate from those of the individuals involved. It may...
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Marketing Research

ISBN: 978-0133074673

7th edition

Authors: Alvin C. Burns, Ronald F. Bush

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