Provide questions to measure each of the constructs that follow. Before you construct the measure, consult a
Question:
Provide questions to measure each of the constructs that follow. Before you construct the measure, consult a source book to find a concise definition of the construct. Relate the definition and then provide the question.
a. Brand loyalty
b. Intention to purchase
c. Importance of “value for the price”
d. Attitude toward a brand
e. Recall of an advertisement
f. Past purchases
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