The president of a mall-intercept company located in a nearby discount mall calls on the insurance company where you work in an effort to solicit business.

It happens that your company is about to do a study on the market reaction to a renters’ insurance policy that it is considering adding to its line. The plan completely covers furniture, electronics, and personal possessions for theft, fire, or water damage at a rate of $200 per year. Make an outline of the information you would want to receive from the mall-intercept company president to assess the quality of the company’s services.