Question: A new mall intercept company opens its offices in a
A new mall intercept company opens its offices in a nearby discount mall, and its president calls on the insurance company where you work to solicit business. It happens that your company is about to do a study on the market reaction to a new whole life insurance policy it is considering to add to its line. Make an outline of the information you would want from the mall-intercept company president in order to assess the quality of its services.
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