As discussed in the chapter, VALS is one of the most popular proprietary segmentation tools used in
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As discussed in the chapter, VALS is one of the most popular proprietary segmentation tools used in marketing segmentation. Go to the VALS website (www.strategicbusinessinsights.com/vals/ presurvey.shtml) and take the free VALS survey. Do you agree with the survey results? Why or why not?
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Yes I agree with the survey results VALS is a wellestablished and respected segmentation tool that has been used by businesses for many years It is ba...View the full answer
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