Conduct an interview with the marketing department of a local sports organization and discuss the role of
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Conduct an interview with the marketing department of a local sports organization and discuss the role of each of the promotional tools in the organization’s promotion mix. In addition, ask about their promotional budgeting process.
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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