Consider the last purchase you made (maybe it was lunch or a soft drink). List all of
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Consider the last purchase you made (maybe it was lunch or a soft drink). List all of the brand, product, generic, and total budget competitors for that product. In a general sense, what would it take for you to switch to another type of competitor? Are there situations that would encourage you to switch to a generic competitor? When would total budget competitors become more relevant to your decision making process?
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Lets consider a purchase of a soft drink Brand Competitors CocaCola eg CocaCola Classic Diet Coke etc Pepsi eg PepsiCola Pepsi Max etc Product Competi...View the full answer
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Krishnavendra Y
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