Identify the strategy decisions a marketing manager must make in the advertising area.
Answer to relevant QuestionsFind a magazine ad that you think does a particularly good job of communicating to the target audience. Would the ad communicate well to an audience in another country? Explain your thinking. What kinds of publicity would work best at a company that markets tractors, combines, and other farm equipment to farmers? Why would the publicity you suggest be effective? If sales promotion spending continues to grow—often at the expense of media advertising—how do you think this might affect the rates charged by mass media for advertising time or space? How do you think it might affect ...Identify the strategy decisions a marketing manager must make in the Price area. Illustrate your answer for a local retailer. How should the acceptance of a profit-oriented, a sales oriented, or a status quo–oriented pricing objective affect the development of a company’s marketing strategy? Illustrate for each.
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