Construct a survey to measure consumers perceptions of service quality at a sporting event on campus. Administer
Question:
Construct a survey to measure consumers’ perceptions of service quality at a sporting event on campus. Administer the survey to 10 people and summarize the findings.
What recommendations might you make to the sports marketing department based on your findings?
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Survey to Measure Consumers Perceptions of Service Quality at a Sporting Event on Campus Introduction Begin by introducing the purpose of the survey a...View the full answer
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Shem Ongek
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Related Book For 
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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