Describe a firm that still uses a lot of television/print advertising. a. Is its marketing spending ineffective?

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Describe a firm that still uses a lot of television/print advertising.

a. Is its marketing spending ineffective?

b. Why do you think the firm still allocates resource to this area?

c. How would you recommend the firm better use those resources?

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Related Book For  answer-question

Marketing Strategy

ISBN: 9781352011463

2nd Edition

Authors: Robert W. Palmatier, Shrihari Sridhar

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