Describe a purchase you made primarily due to the products or services features and/or functional performance a.

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Describe a purchase you made primarily due to the product’s or service’s features and/or functional performance

a. What were your top two reasons for buying it?

b. What would it take for you to buy a diferent ofering?

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Related Book For  answer-question

Marketing Strategy

ISBN: 9781352011463

2nd Edition

Authors: Robert W. Palmatier, Shrihari Sridhar

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