Describe the three broad objectives of any type of promotion. What is the hierarchy of effect, and

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Describe the three broad objectives of any type of promotion. What is the hierarchy of effect, and how is this concept related to promotional objectives?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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Describe the three broad objectives of any type of promotion. What is the hierarchy of effect, and

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Sports Marketing A Strategic Perspective

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