Develop a list of all the possible product attributes that may be considered when purchasing the following

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Develop a list of all the possible product attributes that may be considered when purchasing the following sports products: a tennis racquet, a basketball, and a mountain bike. After you have developed the list of attributes, ask five people which attributes they consider to be the most important for each product.

Do all consumers agree? Are there some attributes that you may have omitted? Why are these attributes important in positioning?

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