Interview five consumers who have recently attended a high school sporting event, five consumers who have recently
Question:
Interview five consumers who have recently attended a high school sporting event, five consumers who have recently attended a college sporting event, and five who have recently attended any professional sporting event. Ask them to identify why they attended this event and what benefits they were looking for. Were their needs met?
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Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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