Interview five consumers and ask them, If a new athletic complex was built for your college or
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Interview five consumers and ask them, “If a new athletic complex was built for your college or university basketball team, would you be willing to pay higher seat prices?” Summarize your results and discuss the findings in terms of perceived value and perceived benefits.
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Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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