Interview five consumers and ask them to describe a sports product they consider to be of extremely
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Interview five consumers and ask them to describe a sports product they consider to be of extremely high value and one they consider to be of extremely poor value. Why do they feel this way?
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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