Interview the organizer of a local or neighborhood road race (e.g., 5k or 10k) and determine the

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Interview the organizer of a local or neighborhood road race (e.g., 5k or 10k) and determine the costs of staging such an event. Categorize the costs as either fixed or variable.

Assess the role of cost in the price of the entry fee for participants.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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