The text argues that marketing possesses very few rules for choosing the appropriate marketing activities. Can you

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The text argues that marketing possesses very few rules for choosing the appropriate marketing activities. Can you describe any universal rules of marketing that might be applied to most products, markets, customers, and situations?

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Marketing Strategy

ISBN: 9781285084794

6th Edition

Authors: O. C. Ferrell, Michael D. Hartline

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Question Posted: Sep 02, 2023 07:32 AM

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The text argues that marketing possesses very few rules for choosing the appropriate marketing activities. Can you

Question:

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While marketing is a dynamic field with many variables and factors to consider there are some universal principles and guidelines that can be applied to most products markets customers and situations ...View the full answer

Marketing Strategy

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