Explain the concept of communality in factor analysis. How is it related to the concept of factor

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Explain the concept of communality in factor analysis. How is it related to the concept of factor loadings?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 09:55 AM

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Explain the concept of communality in factor analysis. How is it related to the concept of factor

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A researcher may wish to know how much a single variable has in common with all facto...View the full answer

Exploring Marketing Research

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