In a study involving responses of 175 young adult consumers social networking habits, the marketing researcher proposes

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In a study involving responses of 175 young adult consumers’ social networking habits, the marketing researcher proposes that two constructs, credibility of social network posts, and centrality of social networks, are represented by a total of ten measured variables. How many DF are available for use in SEM from this study? After conducting a standard CFA, how many df would the resulting X2 test be associated with?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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