What is the difference between a dimension and a segment? Describe examples of each.
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What is the difference between a dimension and a segment? Describe examples of each.
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Dimensions can be thought of as the underlying meanings in common observations ...View the full answer
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Related Book For
Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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