1. What marketing management philosophy did Harmonix use at first and how did their philosophy change? 2....
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1. What marketing management philosophy did Harmonix use at first and how did their philosophy change?
2. As a firm, how do you think Harmonix would describe its business?
3. To whom was Harmonix’s product directed and how did it create a product that would appeal to that audience?
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1 At first Harmonix adopted a product philosophy because the company founders believed in their prod...View the full answer
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