Analyze a recent experience that you have had with a service business (for example, a hairdresser, movie

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Analyze a recent experience that you have had with a service business (for example, a hairdresser, movie theater, dentist, car repair, and restaurant) in terms of your expectations and perceptions about each of the five components of service quality?

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Marketing

ISBN: 978-1439039427

11th edition

Authors: Charles W. Lamb, Joe F. Hair, Carl McDaniel

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