Consider the approach to tracking consumers exposure to promotions via portable people meters (PPMs). Would you be
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Consider the approach to tracking consumers’ exposure to promotions via portable people meters (PPMs). Would you be willing to participate in a study that required you to use a PPM? Why or why not?
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You can present their view on PPMs and decide whether ...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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