Consider these potential stakeholders that may be affected in some way by the marketing plan on which

Question:

Consider these potential stakeholders that may be affected in some way by the marketing plan on which you are working:
shareholders (if any), suppliers, employees, customers, and society in general. For each group of stakeholders:

1. Identify what, if any, ethical and social responsibility issues might arise.
2. Describe, in one or two sentences, how your marketing plan addresses each potential issue.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Marketing

ISBN: 9781264218752

16th Edition

Authors: Roger Kerin, Steven Hartley, William Rudelius

Question Posted: