GIGOgarbage in, garbage outis mentioned in the chapter. What is the significance of this concept to market
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GIGO—garbage in, garbage out—is mentioned in the chapter. What is the significance of this concept to market research?
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All too often marketers who commission a study assume that because the researchers give them a m...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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