Identify at least five alternative product options that you are interested in. Narrow down your selection to

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Identify at least five alternative product options that you are interested in. Narrow down your selection to two or three choices. Which are the most feasible? What are the pros and cons of each?

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Marketing Real People, Real Choices

ISBN: 978-0134292663

9th edition

Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart

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