Use Kayak ( www.kayak.com ) to find flight prices from Boston to Los Angeles for first-class cabin

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Use Kayak (www.kayak.com) to find flight prices from Boston to Los Angeles for first-class cabin versus economy cabin nonstop tickets. What factors explain the vast variance in flight prices, and what do they suggest about the price elasticity of various target customer groups (i.e., a business group versus a leisure customer group)?

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Marketing

ISBN: 9781264155811

8th Edition

Authors: Dhruv Grewal, Michael Levy

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