What do marketers mean by creating a brand personality? What examples can you come up with of
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What do marketers mean by creating a brand personality? What examples can you come up with of uses of brand anthropomorphism?
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A brand personality is a distinctive image that captures a ...View the full answer
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Related Book For
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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