Would you purchase a durable product (such as a watch) online at a significantly lower price than
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Would you purchase a durable product (such as a watch) online at a significantly lower price than the MSRP (Manufacturer Suggested Retail Price) if you knew that the retailer was not officially authorized by the product’s manufacturer to sell it? Putting ethical concerns aside for a moment, what risks would most concern you about making such a purchase and what steps could the related retailer take to lessen those risks?
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Related Book For 
Marketing Real People, Real Choices
ISBN: 978-0134292663
9th edition
Authors: Michael R. Solomon, Greg W. Marshall, Elnora W. Stuart
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