When Apple introduces new products, it is speculated that it markets first-generation versions of the product without
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When Apple introduces new products, it is speculated that it markets first-generation versions of the product without first correcting all of the possible quality problems that might exist, preferring instead to let their customers do their product testing for them and discover any problems. This is a cost-effective process that doesn’t seem to hurt Apple’s reputation for high quality or sales. Why do you think this is?
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Operations and Supply Chain Management
ISBN: 978-1119444404
9th edition
Authors: Roberta S. Russell, Bernard W. Taylor
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