When Apple introduced a new version of the IPad many considerations go into setting the selling price.
Question:
Development costs of the new product
Pricing of the previous model of the IPad
Features of the IPad compared to competing products
Pricing of comparable products from competitors
The breakeven point
Variable production costs
Capacity of manufacturing plans to produce the Ipad
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Related Book For
Microeconomics An Intuitive Approach with Calculus
ISBN: 978-0538453257
1st edition
Authors: Thomas Nechyba
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