View McDonald's Made for You'' video at http://bevideos.mhhe.com/business/video_library/0072917776/swf/Clip_08.html and answer the following questions: a. What competitive priority
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View McDonald's "Made for You'' video at http://bevideos.mhhe.com/business/video_library/0072917776/swf/Clip_08.html and answer the following questions:
a. What competitive priority is McDonald's trying to maintain (according to the video)?
b. What goal and associated strategy/actions is McDonald's pursuing, according to the video?
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Related Book For
Operations Management
ISBN: 9781259270154
6th Canadian Edition
Authors: William J Stevenson, Mehran Hojati, James Cao
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