What is the Marketing Concept and why do marketers consider it essential in a competitive economy?

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What is the “Marketing Concept” and why do marketers consider it essential in a competitive economy?

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Airline Operations And Management A Management Textbook

ISBN: 978-1138237537

1st Edition

Authors: Gerald N. Cook ,Bruce Billig

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Question Posted: Feb 25, 2024 01:00 AM

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What is the Marketing Concept and why do marketers consider it essential in a competitive economy?
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What is the Marketing Concept and why do marketers consider it essential in a competitive economy?

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The Marketing Concept is a philosophy that revolves around meeting the needs and wants of customers while achieving organizational goals It emphasizes the importance of understanding customer needs an...View the full answer

Airline Operations And Management A Management Textbook

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