Discuss the term, profitable customer and why it is so important when segmenting customers, or designing marketing

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Discuss the term, "profitable customer" and why it is so important when segmenting customers, or designing marketing campaigns.

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Operations Management A Supply Chain Process Approach

ISBN: 978-1483383064

1st edition

Authors: Joel D. Wisner

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Question Posted: Apr 27, 2018 01:32 AM

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Discuss the term, profitable customer and why it is so important when segmenting customers, or designing marketing

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A profitable customer is a person household or company that over t...View the full answer

Operations Management A Supply Chain Process Approach

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