What is customer lifetime value, and how can it be used in the design of marketing initiatives?
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What is customer lifetime value, and how can it be used in the design of marketing initiatives?
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Customer lifetime value CLV can be used to segment customers based on their current and p...View the full answer
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Related Book For
Operations Management A Supply Chain Process Approach
ISBN: 978-1483383064
1st edition
Authors: Joel D. Wisner
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