As an organization, what must Fiat do to ensure its reentry into the U.S. market does not
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- As an organization, what must Fiat do to ensure its reentry into the U.S. market does not end in the same way as its previous entry did in the 1980’s?
- Fiat has reintroduced itself to the U.S. through two means, a new car brand, its namesake Fiat, and sharing its technology to launch a new Dodge branded vehicle. From an organizational perspective, which one of these approaches makes the most sense? Justify your answer.
- Even though Fiat has its own branded network of dealers in the U.S., how might the Fiat-Chrysler organization be designed to allow the Fiat brand to take maximum advantage of the relationship?
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Related Book For
Organizational Behavior and Management
ISBN: 978-0078029462
10th edition
Authors: Robert Konopaske, John M. Ivancevich, Michael T. Matteson
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