1. Describe the culture of the TTC. What values, norms, and behaviours are associated with the culture? How has the culture influenced what happens in the organization and employees’ attitudes and behaviours?

2. What are some of the assets and liabilities of the TTC’s culture?

3. What factors have contributed to the foundation and continuation of the culture at the TTC?

4. What is the TTC doing to change its culture? Be sure to refer to specific actions it is taking. Do you think it will be successful in changing the culture? Explain your answer.

5. What do you think the TTC needs to do to change its culture? Be sure to refer to Exhibit 8.7 (Socialization steps in strong cultures) to answer this question. If it is successful in changing its culture, how will the new culture differ from the old one?

6. What does this case tell us about the role that culture plays in organizations and the effects it can have on employees’ attitudes and behaviours?