Describe the ways in which people may resist the change that is implied in the implementation of
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Describe the ways in which people may resist the change that is implied in the implementation of a new marketing plan. Why should they wish to do this?
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People may resist the implementation of a new marketing plan for a variety of reasons Understanding ...View the full answer
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Related Book For 
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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