Discuss commoditization and its potential effects on firm survival.
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Discuss commoditization and its potential effects on firm survival.
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Commoditization is a process in which goods or services become indistinguishable from others in terms of attributes and performance This process resul...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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