Discuss drivers for developing IMC campaigns and suggest the potential benefits.
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Discuss drivers for developing IMC campaigns and suggest the potential benefits.
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Integrated Marketing Communication IMC is an approach where all forms of communication and messages are coordinated carefully across multiple channels ...View the full answer
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Related Book For
Principles And Practice Of Marketing
ISBN: 9781526849533
10th Edition
Authors: David Jobber, Fiona Ellis-Chadwick
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