Outline the elements of IMC and explain the relevance of each element.

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Principles And Practice Of Marketing

ISBN: 9781526849533

10th Edition

Authors: David Jobber, Fiona Ellis-Chadwick

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Question Posted: Jan 25, 2024 01:08 AM

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Outline the elements of IMC and explain the relevance of each element.

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IMC or Integrated Marketing Communications refers to the strategic practice of coordinating and integrating various communication channels to deliver ...View the full answer

Principles And Practice Of Marketing

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